JIM. hats styled with a record player and vintage furniture
JIM. / AOTEAROA

OUR IDENTITY.
YOUR EVERYDAY.

Shop the hats
Journey. Inspire. Motivate.
FROM AOTEAROA.WORN YOUR WAY.JOURNEY. INSPIRE. MOTIVATE.
THE LINEUP

Find your everyday.

Same JIM. Different energy.
Prices in NZD.

MORE THAN A NAME.

It started
with a typo.

Gym became JIM. A small mix-up became a new direction.

JIM. is about backing yourself, finding your own style and taking the next step. From Aotearoa, with something to say.

Make it yours
JIM. founder campaign portrait

This is our identity.

This is our turf.

Welcome to the club.